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How to choose the best domain name for my business

A domain name is your website's name, which is used by website users to access your website from any web browser. A domain name is also beneficial to make a specific identity of your website, representing your website on the web platform. Hence it is essential to choose the appropriate domain name that must consist of your website's name. However, it always gets confusing for people to select a proper domain, so if you are one of them and thinking about how to choose and find the best domain name for your business, then read this guide completely. We have included all of the required details that can help you to select the right domain name. 

18 Mar, 21 by Susith Nonis 9 min Read

How to choose the perfect domain name for you

A domain name is your website's name, which is used by website users to access your website from any web browser. A domain name is also beneficial to make a specific identity of your website, representing your website on the web platform. Hence it is essential to choose the appropriate domain name that must consist of your website's name. However, it always gets confusing for people to select a proper domain, so if you are one of them and thinking about how to choose and find the best domain name for your business, then read this guide completely. We have included all of the required details that can help you to select the right domain name. 

 

What is a Domain Name?

As Wikipedia states, a domain name is the string of identification letters and digits that define control authority and administrative autonomy on the internet. The domain name is the identification of your business or website. This name is a combination of letters and characters like www.domainname.com, and It is also known as your website address.

In the domain name, WWW means World Wide Web, and .com is the extension that mostly defines your business's nature. The middle part of the address is the name you want people to look for on the internet. The core of your domain name is most important; think of something memorable.

You can choose any combination of digits and letters as your domain name. Most people choose the name according to their business service or their other preferences, and some make up their own words, which also works well as long as it is catchy and easy to pronounce.

 

Why is Domain Name Important?

This name is the identification of your business or your website. It can make you or break you on the internet. It is crucial to find a suitable name that displays personality and gives information to the viewers you want them to attain. The following are some of the explanations to make it clear its importance:

  1. Your "First Impression"

Your URL or domain name is the first thing that a visitor will see. A good domain works to create a positive impression, easily memorable and increases future retention. A bad domain name is directly related to negative impressions that are long and hard to read, resulting in less retention rate in viewers' minds.

  1. It Affects SEO

Search engine optimization is when the search engine ranks your website following the relevance to a particular word search. If you have a word related to your business or service in your domain name, there is a higher chance that your website may be displayed on the first page of Google's top 5 search results, especially if you have implemented all the right SEO and online marketing tactics.

  1. It Defines Your Brand

Your domain name provides a branding opportunity, so with the right domain name, you can create a brand out of your web address to obtain amazing advantages and easily attract customers to your website. 

 

How to Find the Best Domain for My Business?

There are various ways by which you can easily choose and find the best domain name for your business. So let’s have a brief look at these ways: 

  1. Use the Right Extensions (.com, .org, .net)

The one thing which comes to mind when you talk about a domain name is its extension, and the most obvious extension is .com.  So, .com Was launched in the early days of the internet, and it is still at the top because 43% of all domain names have a .com extension.

When you are looking for a domain name, always try to go for the .com extension. In case the extension is already taken, go for some other option like .net .org or some other famous ones.

 

  1. Go for Shorter Domain Names 

According to research from DataGentics.com, the most common name length for famous domain names is approximately 12 characters. The popularity factor is taken by measuring web traffic on the website. The data reveals that you should always choose shorter names for your domain. The more concise you are, the better your name you get. Which eventually leads to substantial traffic.

People have already purchased all the shorter names by investing a significant number of dollars. If you want to remain shorter, it is always a wise thing to be brandable. Try to make new words that are easy to remember and convey a message about your business or philosophy.

 

  1. Easy To Type

Let's consider various famous websites like Google, Facebook, or CNN, or some other examples you have in mind. All these names share one similar thing that these website names are easy to spell and type. If you have to tell spellings of domain names more than once, it isn't very easy, and you would not get that much traffic, which your website deserves. 

In case your domain name is hard to spell, it can become hard to get relevant traffic, and things will go wrong for your website.  In case your domain name is difficult to spell, and your visitors might end up going to your competitor's website,  you would lose a customer.  If you want to check whether your selected domain name is easy to type or not, then you can conduct a survey of 10 people and ask them to type it, and if they all get the spellings correct, you have got the winner.

 

  1. Use Keywords in the Domain Name Search

There is no secret that keywords have an important role in the web platform and domain. If you use appropriate keywords in the domain name, the search engine will examine your website to collect all of the required information. It can help your website to crawl on search engines and is easily recognizable for users. 

 

  1. Avoid Hyphens and Numbers

Hyphens and numbers force people to stop and then say the next word. Avoid making this mistake for your domain name. Ensure that you don’t create a domain name using hyphens because it can represent the domain as spam. In case you select the domain name with hyphens when the domain is already taken, visitors will be redirected automatically instead of your website. 

 

  1. Try to Avoid Double Letters

It is good to avoid a domain with multiple letters because double letters in a domain increase the chances of losing your traffic.  For example, a domain like webbblog.com then there will be a higher chance that you will lose traffic. Hence, avoiding double letters can make your domain easy to type and more authentic. 



  1. Easy To Pronounce

If people cannot easily pronounce your domain name, they cannot remember it and tell others. Hence, always try to avoid complicated words and tongue twisters in your domain name. In case you are going to be brandable with a new word, always make sure that this name is easy to pronounce and delivers some meaning.

There is the best way to find that your domain name is easy to pronounce, then try to conduct a survey by asking ten people to say it and tell you what they get from it.

 

  1. Choose a Domain that Reflects your Business

Always try to add a name or a word that reflects your business easily because it can help your visitor recognize your business on a search engine.  There will be a higher chance to get more genuine traffic if your domain name has something which can reflect your business. 

 

  1. Brandable Over Generic

A brandable name is a unique name, and it mostly stands out from the competition. It is easy to remember, and it creates an impression in the mind of the reader. People don't have to focus much on remembering brandable names like FedEx. Brandable names are short, easy to remember, and easy to pronounce. How to find brandable domain name:

  • Create new words
  • Use existing words
  • Use domain name generators

Generic names make your business and identity hide behind the generic concept of that particular word.

 

  1. Buy a Domain Name from the Best Place

Always make sure you purchase a domain name from an authorized platform for better security, privacy, and options. There are hundreds of domain registration websites that offer services at lower prices, but there can be issues regarding the security and privacy of visitors.  So in our opinion, you can go for Monovm service as we offer amazing customer support and services at lower prices.

 

Conclusion 

Think a little more even after you finalized your domain name for your business. It is the face of your business. Follow the guideline and stay focused. You need a trusted service for the domain name and hosting of your website. Monovm provides so much more in their hosting package, and you get a domain name and free business email all in one package with polite and responsive customer support.

Susith Nonis

I'm fascinated by the IT world and how the 1's and 0's work. While I veture into the world of Technology I try to share what I know in the simplest way possible. Not a fan of coffee, a sweet addict and a self accredited 'master chef'.