On-Page SEO steps
- by Susith Nonis
- in SEO
In order to succeed on Googles SERPs, then you have to play the SEO game. Over the past years there has been an increased focus on off-page SEO techniques like building links (backlinks which falls under off-page SEO).
However, having a good off-page SEO won’t be of much use if you ignore the fundamentals: aka on-page SEO. On page SEO is the practice of optimizing the web pages to improve the websites ranking on search engines. On-page optimization should be constantly looked upon as search engine parameters are evolving constantly.
On-page SEO takes various aspects of the web page into account like the high-quality content, optimized headlines, keywords and images. By taking into account the collective aspects of the website will definitely improve your websites visibility and ranking on the search engines.
We have put together 10 of the most important on-page SEO approaches to be used for 2020.
1. Writing for the people
Trying to impress the Google algorithm will not get your pages to show on the SERPs (search Engine Result Pages). Writing content for the sake of writing by populating the content with links, headlines and keywords without producing quality content is also a dead end.
Remember that your producing content for people so it has to be relevant, informative and above all of high quality. Don't stray off just for SEO, but rather work side-by-side by following the SEO strategy while producing content with quality.
2. Catchy titles
The saying goes as don’t judge a book by its cover, however, when it comes to the internet people usually read the titles and if it won't grab the internets attention it will move on to the next. Therefore your titles should be compelling, interesting and grasp the users to click on it to continue through the full content.
A good headline could be the difference between getting clicks and impressions to getting nothing at all (no matter how good the content is).
“A bunch of penguins robbed a bank”, leaves us wondering how and what happened here. Now who wouldn’t want to know more on this?
3. Title tag
The title tag is an HTML tag which exists in the head section of every web page providing the first context of the page. This is usually featured on the search engine result page (the clickable link).
title tag itself has little impact on the organic rankings and that’s one of the reasons it is overlooked. Therefore when optimizing your pages be sure to take the title tag into consideration because by missing it or duplicating it will result negatively on your SEO results.
Expertise, Authoritativeness, and Trustworthiness is a factor used by Google’s algorithm when it comes to rating the content, webpages and complete websites. Sites producing high quality content are always rewarded by Google by providing better ranking on the SERPs.
Always consider E-A-T factor when planning out your SEO strategy. You can find the complete document by Google on E-A-T here.
5. Sub headings
Header tags are the HTML tags (from H1 to H6) used to identify headings and subheadings on your pages. These tags itself doesn’t have the weight it had as before on SEO, however it is still extremely important. Headings will indirectly affect your ranking by making your content structured and easier for the users to read. It’s also a great way to add keywords which will have more authority than regular text.
6. Meta descriptions
Meta description is the information beneath the links of search results on the SERP. This is a couple of sentences which gives the searcher an idea of what the website contains. The key to meta descriptions are to persuade the person to enter the website. Keep it short, precise and without misleading information. This will greatly help improve the click-through rate (CTR), impression of the quality of result and your website.
7. Keyword Cannibalization
What is Keyword Cannibalization? Keyword cannibalization is what happens when you have multiple pages on your website that are targeting the same keyword. This results in multiple pages of yourself competing with each other for the same keyword. This paves the way for both pages to score lower on Google rankings.
Keyword cannibalization will not better the ranking for you but cause negative impacts for your SEO. Do a thorough search through your website and resolve this problem right away.
8. Optimize your images
Adding images is a really good way to make your webpage more appealing to the user. However it can also cause your website to slow down and we don’t want that do we? By optimizing images, you get additional opportunities like, showing up on Google image searches, page load times will increase and provide a better user experience.
When uploading the images be sure to add descriptive titles and alt text (also good for SEO).
9. Check on your content
Most content creators focus on creating content and this leaves them to forget about their existing ones. You should regularly check back on your existing content because it helps you to identify if your content is still accurate or outdated, helps in evaluating if your past content has achieved it’s goals and to understand what type of content works.
10. User engagement
Boosting your on-page SEO strategies will be pointless if users don’t stay on your site. This is where ‘quality content’ comes into play. Your content should keep the users on the site, interact with it and be wanting to come back for more. This is a great challenge but well within your grasp.
For better user engagement it’s better to focus on the site speed, user experience and interesting content that people want to see.
Now you have all the tools to get the best out of on-page SEO. Go ahead and make your site show Google that you’re a potential candidate for the top SERPs.