What is on Page Seo?

On page SEO is the practice of optimizing individual web pages in order to rank higher and earn more traffic in search engines.

Updated: 05 May, 23 by Susith Nonis 24 Min

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As the world becomes more digitized, businesses move online to reach a wider audience. Having a website is the first step in an online presence. But the question is: Is it enough just to have a website? The answer is "NO!" Because you need to ensure that your website shows up on the first page of search engine results pages (SERPs). To meet this goal, you need to optimize your website for search engines. One of the most relevant aspects of search engine optimization (SEO) is on-page SEO.

To reach the state of being successful on Google's SERPs, you have to play the SEO game. Over the past years, there has been an increased focus on off-page SEO techniques like building links (Backlinks that fall under off-page SEO).

However, having a good off-page SEO won't be of much use if you ignore the fundamentals known as on-page SEO. On-page SEO is the practice of optimizing web pages to improve the website's ranking on search engines. On-page optimization should be constantly looked upon as search engine parameters are constantly evolving. 

On-page SEO considers various aspects of the web page, like high-quality content, optimized headlines, keywords, and images. By taking this into account, the website's collective aspects will improve its visibility and ranking on search engines. So in this guide, we will explain the complete details of on-page SEO that can help you improve your website's on-page SEO factors. 

The process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines is called "On-page SEO". On-page SEO includes optimizing the content, HTML source code, and images on each page of your website. It is a critical component of search engine optimization because it determines how well your website will rank on search engine results pages.  So, this approach is a practice to optimize the content of a webpage according to the search engine. Common on-page factors include optimization of title tags, internal links, URLs, and content. 

On-page SEO helps search engines understand what your website is about and whether it is relevant to a user's search query. It's so significant. For example, using relevant keywords, headings, and meta descriptions can help Google determine the relevance of your website to a search query. This increases your chances of appearing higher on search engine results pages. That's what On-Page SEO does for you. By optimizing your website's on-page elements, you can improve your website's visibility in search engines and increase your chances of attracting more traffic to your website.

If you want to improve the user experience on your website and make it easier for users to find what they want, use on-page SEO. It is possible to create an easier-to-navigate and understand website by optimizing the content and structure of your website.

On-page SEO and off-page SEO are two different aspects of search engine optimization. On-page SEO is the process of optimizing individual web pages to improve their ranking and relevance in search engines. Off-page SEO is about optimizing external factors that influence your website's ranking, such as backlinks and social media activity.

The foundation of search engine optimization lies with on-page SEO, but both on-page and off-page SEO are important. Not to mention, regardless of how many backlinks you have or how active your social media campaigns are, your website will struggle to rank higher in search engines without proper on-page optimization.

There are various benefits of SEO, so here is the list of some of the top benefits:

  • SEO is beneficial for targeting quality traffic on the internet and getting better visibility on the search engines. 
  • If you use On-page SEO correctly, you don't have to pay for the website's ads. 
  • Using on-page SEO, your website can easily get more clicks than PPC (pay-per-click ads). 
  • Proper SEO is beneficial for PR (public relations), and it can improve your business. 
  • Your website can move ahead of the competition by ranking up on search engines. 

We have discussed what on-page SEO is, its importance, and its differences from off-page SEO. Now let's look at  these excellent on-page SEO techniques to improve your website's ranking.

Keyword Research and Optimization

Keyword research refers to identifying the words and phrases people use to search for products, services, or information related to your business. So, you can use relevant keywords to improve your website`s visibility in search engines and attract more relevant traffic.

When conducting keyword research, it's imperative to choose relevant keywords for your business with high search volume. You should also consider the competition for each keyword and choose keywords that are less competitive but still relevant to your business.

After identifying your target keywords, you should optimize your website's content for them. You should mention keywords in your title tags, meta descriptions, header tags, subheadings, and body text. Remember to use keywords naturally and not stuff them into your content because this can lead to a Google penalty.

Here are some of the most powerful keyword research tools you can use:

  • Google Keyword Planner: This is a free Google tool. In addition to finding related keywords, it provides data on search volume, competition, and estimated cost per click.
  • Ahrefs: It is a paid tool that provides SEO-related features, including keyword research, site audit, backlink analysis, and more. 
  • SEMrush: It is another paid tool that offers SEO-related features, including site audit and competitor analysis. 
  • Ubersuggest: It is a free tool that provides keyword suggestions, related keywords, search volume data, competitor analysis, site audit, and more.
  • Moz Keyword Explorer: It is also a paid tool that provides keyword suggestions, search volume data, and keyword difficulty analysis. 
  • Keyword Tool: It is a free tool that provides keyword suggestions for various search engines, including Google, YouTube, and Bing.

2-Content Quality and Readability

Readability and quality are two key on-page SEO elements. These 2 critical elements help improve the user experience on your website. High-quality content that is informative, engaging, and relevant to your target audience can increase user engagement and reduce bounce rates.

You should also ensure that your content is easy to read and understand by using short paragraphs, subheadings, bullet points, and other formatting elements. Not to mention an occasional LOLcat image or meme to keep readers entertained!

Consider these tips to make high-quality content:

  • Know your audience: Create content that addresses your audiences` needs and interests.
  • Choose an engaging topic: Choose a clear, interesting, and relevant topic.
  • Research your topic: Ensure that your content is accurate, well-informed, and includes up-to-date information.
  • Use a clear structure: To make your content easy to read, use headings, subheadings, and short paragraphs.
  • Use engaging language: Write in an engaging manner. Use an active voice and avoid jargon or technical language.
  • Use visuals: Use relevant images, videos, or infographics to make your content more understandable.
  • Include examples and case studies: Use examples and case studies to provide context and illustrate your points.
  • Edit and proofread: Edit your content to ensure it is free of errors, flows well, and is easy to read.
  • Add value: Make sure your content provides value for your readers. Solve a problem, answer a question, or provide information useful to your audience.
  • Be original: Don`t copy content from other sources. Write a unique perspective on your topic. 

Content is the Key 

Trying to impress the Google algorithm will not get your pages to show on the SERPs (Search Engine Result Pages). You have to write content appropriate links, headlines, and keywords with quality so that it can engage your audience easily. 

Remember that you are producing content for people, so it has to be relevant, informative, and above all, of high quality. Don't stray off just for SEO, but rather work side-by-side by following the SEO strategy while producing content with high quality. If you want to make your content better than anyone on the internet, then you can follow these ways:

  1. Conduct surveys regarding your keywords and similar topics so that you can create content for your website. 
  2. Work on your SERP for every keyword for finding appropriate format for your content, so for example: 
    • Determine the size of the image and video so that you can decrease the webpage’s load time. 
    • Format of the content like a list, paragraph, and bullets. 
    • Type of the content that means it is short, long, and concise form.
  1. Understand the rankings of the keyword and find the popularity of the keyword between users. 

Understand the Audience

First things first, understand everything about your audience so that you can make your website better for your target audience. It is important to crawl up on the search engine as you are targeting a specific audience. If you have an informative website or blog website, then you have to mold your website and content according to it so that search engines can represent your website to specific searchers.  If you are a service provider or product provider, then create the content according to it for generating the organic keywords.

Catchy Titles

There is a quote that "don't judge a book by its cover,"  but when it comes to the internet, people usually read the titles, and if it doesn't grab the user's attention, the user will move on to the next. Therefore your titles should be compelling, interesting, and grasp the users to click on them to continue through the full content. A good headline could be the difference between getting clicks and impressions to getting nothing at all (no matter how good the content really is). For example, "A bunch of penguins robbed a bank" leaves us wondering how and what happened there.

Title Tags

Search engines use title tags and meta descriptions to determine your website's focus, which is vital to on-page SEO. Title tags serve as the primary heading displayed on search engine results pages (SERPs), while meta descriptions provide brief overviews of a web page's content, also featured on SERPs. 

The title tag is an HTML tag that exists in every web page's head section providing the first context of the page. It is usually featured on the search engine result page (the clickable link).

The title tag itself has little impact on the organic rankings, which is one reason it is overlooked. Therefore, when optimizing your pages, consider the title tag because missing it or duplicating it will negatively affect your SEO results.  

A meta description is a piece of information beneath the links of search results on the SERP. It is a couple of sentences that gives the searcher an idea of what the website contains. The key to meta descriptions is to persuade the person to enter the website. Keep it short, precise, and without misleading information. It will greatly help improve the click-through rate (CTR), the impression of the result's quality, and your website.

For maximum website optimization, incorporate target keywords into your title tags and meta descriptions. Ensure they're relevant to the page's content, engaging and educational enough for users to click.


Expertise, Authoritativeness, and Trustworthiness are a factor used by Google's algorithm for rating the content, webpages, and complete websites. Google always rewards sites producing high-quality content by providing better ranking on the SERPs. Always consider the E-A-T factor when planning out your SEO strategy.


To organize your website's content and make it easier for search engines to understand, header tags and subheadings are critical on-page SEO elements. The header tag indicates the main headings of a page, while the subheadings indicate the sections of the page. You should include your target keywords in them. Header tags are H1, H2, H3, etc., and are used to create headings within your content. The H1 tag is usually reserved for the main heading of your page, while the H2 and H3 tags are appropriate for subheadings and further subsections. Subheadings also break up your content into smaller, more manageable sections. 

Here, we offer our advice on using header tags and subheadings: 

  • Use H1 tags for the main heading and H2 tags for subheadings.
  • Use subheadings to break up your content into easy-to-understand sections.
  • Avoid using too many subheadings because this makes your content appear cluttered
  • Use keywords in your subheadings, but don't overdo it. 
  • Keep your content organized and clear by using header tags and subheadings consistently.

Keyword Cannibalization

What is Keyword Cannibalization? Keyword cannibalization happens when you have multiple pages on your website targeting the same keyword. It results in multiple pages of yourself competing with each other for the same keyword. It paves the way for both pages to score lower on Google rankings. Keyword cannibalization will not improve the ranking for you but cause negative impacts on your SEO. Do a thorough search through your website and resolve this problem right away.

Keyword stuffing

Keyword stuffing plays an important role for any webpage and its content because a search engine’s algorithm reads the keyword to present a website to the specific searchers.  Many people think that stuffing a keyword multiple times is required to rank a website on a search engine. However, it is not true because search engines like Google always look for the keyword mentions and related concepts of the website to represent it to the searchers. 

Hence, it is important to stuff the keywords correctly and provide the information correctly. Keep in mind that if you want to make content valuable for the users, it must not sound like Ai wrote it. So work on your keywords and phrases so that readers can understand them easily. 

Optimize Images

Adding images is a really good way to make your webpage more appealing to the user. However, it can also cause your website to slow down, and we don't want that do we? By optimizing images, you get additional opportunities like showing up on Google image searches, page load times will increase and provide a better user experience. When uploading the images, be sure to add descriptive titles and alt text (also good for SEO).

You can optimize your website's images to improve search engine visibility. To do that, you need to optimize each image's file name, alt text, and image size. Image optimization involves various techniques, such as:

  • Compressing the image file size. This reduces the page load time and improves the user experience, which in turn improves search engine rankings.
  • Use descriptive and relevant file names for images. It can help search engines understand the image content.
  • Search engines can better understand a picture's context when alt tags are added to the image, which can assist visually impaired users to understand what the image contains.
  • Ensure that the image dimensions are appropriate for the page layout and the device used to view the website. This can improve the overall user experience.

Check Content Regularly 

Most content creators focus on creating content, and this leaves them to forget about their existing ones. You should regularly check back on your existing content because it helps you identify if your content is still accurate or outdated, evaluate if your past content has achieved its goals, and understand what type of content works.

 7-Mobile Optimization

You should optimize your website for mobile devices, such as smartphones and tablets to improve user experience and search engine visibility. Mobile responsiveness can affect a website's search engine ranking because search engines prioritize mobile-friendly websites and provide a better user experience for smartphone users. 

Some techniques for optimizing a website for mobile responsiveness include:

  • Using a responsive design that adapts to different screen sizes.
  • Using a mobile-friendly layout and design.
  • Optimizing website load time and performance for mobile devices.
  • Content and media optimized for mobile devices.

User Engagement

Boosting your on-page SEO strategies will be pointless if users don't stay on your site. It is where "quality content" comes into play. Your content should keep the users on the site, interact with it, and return for more. It is a great challenge but well within your grasp. It's better to focus on the site speed, user experience, and interesting content that people want to see for better user engagement. Now you have all the tools to get the best out of on-page SEO. Go ahead and make your site show Google that you're a potential candidate for the top SERPs.

Internal Links

You can link to other pages on your website within your content. This process is referred to as "internal linking". This helps search engines understand your website structure and content relatedness. Internal linking is very important because it plays a major role in the crawl ability of your website. When you link a page with another, you transfer the audience to another page so they can navigate to other pages of your website. Hence it is important to do proper interlinking on your website. 

Anchor text is the clickable text in a hyperlink used to link to another web page. You should link to other relevant pages on your website using descriptive anchor text. Ensure your internal links are relevant and add value to your content.

Link Accessibility

Interlinking is good, but you have to make sure that links must be clickable. It means visitors can easily navigate to the different pages of your website with appropriate accessibility. Always remember that your web page's links must be accessible, or else you will lose many visitors on the other pages. 

Anchor Text 

Anchor text is essential as it sends signals to a search engineer about the content of a specific webpage. For example, if we are using the anchor text “learn on-page SEO,” then it works as a good indicator for search engines that means this webpage can be represented to those who want to learn on-page SEO.

Page Speed Optimization

Improving your website's speed can lead to a better user experience, higher search engine rankings, and increased website traffic. Slow loading times can lead to higher bounce rates and lower search engine rankings. 

You can reduce the amount of time it takes for your website's content to load by optimizing your website's images, minifying your website's code, and using a content delivery network (CDN). Google PageSpeed Insights analyzes your website's performance and provides improvement suggestions.

Here are some factors that affect your website's speed according to Google PageSpeed Insights:

  • Minimize HTTP Requests: Do it by reducing the size of the files, combining multiple files into one, or using browser caching.
  • Optimize Images: Use the appropriate file format for each image and compress before uploading.
  • Use a Content Delivery Network (CDN): A CDN helps distribute your website content across multiple servers around the world, which improves page load times for visitors.
  • Enable compression: Enable compression to reduce the size of files transferred between the server and the visitor's browser.
  • Minimize CSS and JavaScript: Remove unnecessary code and compress before uploading.
  • Use Browser Caching: Use browser caching to store frequently accessed files in the visitor's browser, which speeds up subsequent page loads.
  • Optimize Server Response Time: Do it by minimizing database queries and using a fast and reliable web hosting provider.
  • Use Accelerated Mobile Pages (AMP): Use AMP to create mobile-friendly versions of your website. 

Link volume

Make sure that you don’t link too many pages on a single webpage because it always affects the ranking of your website on the search engine. Google has a specific guideline in which you don’t need to put extra links on a webpage because it affects the procedure of Google to find and evaluate your pages. So, as we have mentioned earlier, linking is good to crawl up on a search engine, but doing over linking will surely impact the performance of your website. 


Web page redirection must be correct. That means a linked page should work correctly and be available online. In case any webpage gets expired, removed, or renamed, you have to update that page by updating the old URL. It is beneficial for your website to work properly for visitors so they can visit from one page to another without trouble. Broken links can impact the impression and performance of your website so make sure you maintain your website and linking of your webpage for better traffic. 

Structured Markup

You want to provide more information to search engines about your website's content? Structured markup (also known as schema markup) in on-page SEO refers to a type of code you can add to your website's HTML. 

Structured markup uses a standardized format to provide information about your website's content. This includes the type of content, its title, author, date published, and other relevant information. This additional information helps search engines understand the context of your content better. This can improve your website's visibility and relevance in search engine results pages. Sites with complex content, like e-commerce, news, and recipe sites, benefit from structured markup. Rich snippets in search results can be displayed by providing structured data, like star ratings, product prices, or recipe details.

Structured markup examples include:

  1. Product markup: It provides information about products, including their name, description, price, and availability.
  2. Article markup: It provides information about articles, including the title, author, and date published.
  3. Local business markup: It provides information about local businesses, including their address, phone number, and opening hours.

In conclusion, on-page SEO is a critical component of search engine optimization that improves your website's visibility in search engines and attract more relevant traffic to your website. However, off-page SEO is also important. Off-page SEO includes optimizing your website's backlinks and social media signals.

These factors tell search engines how popular and trustworthy your website is, which can influence your website's ranking in search engine results pages. Generally, only by implementing the 9 most effective on-page SEO techniques discussed in this blog post, you can optimize your website's content, structure, and design to rank higher in search engines and improve the user experience on your website.

So, start implementing these tips and watch your website's ranking soar. Just remember, SEO isn't a one-and-done kind of thing – you'll need to keep up with the changes in order to stay at the top of the search engine results.

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Susith Nonis

Susith Nonis

I'm fascinated by the IT world and how the 1's and 0's work. While I venture into the world of Technology, I try to share what I know in the simplest way with you. Not a fan of coffee, a travel addict, and a self-accredited 'master chef'.

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Robb West

2024, May, 24

This is an excellent guide on on-page SEO! The detailed explanations on the importance of both on-page and off-page SEO are very insightful. It's clear that optimizing various aspects of a web page, such as keyword usage, meta descriptions, title tags, and mobile compatibility, are crucial to improving search engine rankings. I'm particularly glad you highlighted the importance of high-quality, readable content and user engagement. This is a must-read for anyone looking to boost their online presence!