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Understanding On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more traffic in search engines.

18 Mar, 21 by Susith Nonis 12 min Read

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To reach the state of being successful on Google's SERPs, you have to play the SEO game. Over the past years, there has been an increased focus on off-page SEO techniques like building links(Backlinks that fall under off-page SEO).

However, having a good off-page SEO won't be of much use if you ignore the fundamentals known as on-page SEO. On-page SEO is the practice of optimizing web pages to improve the website's ranking on search engines. On-page optimization should be constantly looked upon as search engine parameters are constantly evolving. 

On-page SEO takes various aspects of the web page into account, like high-quality content, optimized headlines, keywords, and images. By taking this into account, the website's collective aspects will improve its visibility and ranking on search engines. So in this guide, we will explain the complete details of on-page SEO that can help you improve your website's on-page SEO factors. 

 

On-page, SEO is one of the most important aspects for any website to crawl on a search engine, and it is also known as on-site SEO. So, this approach is a practice to optimize the content of a webpage according to the search engine. Common on-page factors include optimization of title tags, internal links, URLs, and content. 

 

On-page SEO is beneficial for the search engines to analyze a website and its content so that the website can be presented to the relevant searches.  Google is one of the best search engines available on the internet, thus Google always works to update their algorithm regularly as it helps to learn about searchers' intent and provide the relevant search results. 

Hence, it is important to make the best content to fulfill the requirements of these algorithms in order to improve visibility on the internet. You can do it by optimizing your content according to on-page SEO.  Without on-page SEO, your website will miss some serious opportunities for ranking on the search engines. If your website doesn't have SEO, your website will not crawl up on the internet for better visibility. 

 

There are various benefits of SEO, so here is the list of some of the top benefits:

  • SEO is beneficial for targeting quality traffic on the internet and getting better visibility on the search engines. 
  • If you use On-page SEO correctly, you don't have to pay for the website's ads. 
  • Using on-page SEO, your website can easily get more clicks than PPC (pay-per-click ads). 
  • Proper SEO is beneficial for PR (public relations), and it can improve your business. 
  • Your website can move ahead of the competition by ranking up on search engines. 

 

We have put together the most important on-page SEO approaches to be used for 2021:

Content is the Key 

Trying to impress the Google algorithm will not get your pages to show on the SERPs (Search Engine Result Pages). You have to write content appropriate links, headlines, and keywords with quality so that it can engage your audience easily. 

Remember that you are producing content for people, so it has to be relevant, informative, and above all, of high quality. Don't stray off just for SEO, but rather work side-by-side by following the SEO strategy while producing content with high quality. If you want to make your content better than anyone on the internet, then you can follow these ways:

  1. Conduct surveys regarding your keywords and similar topics so that you can create content for your website. 
  2. Work on your SERP for every keyword for finding appropriate format for your content, so for example: 
    • Determine the size of the image and video so that you can decrease the webpage’s load time. 
    • Format of the content like a list, paragraph, and bullets. 
    • Type of the content that means it is short, long, and concise form.
  1. Understand the rankings of the keyword and find the popularity of the keyword between users. 

 

Understand the Audience

First things first, understand everything about your audience so that you can make your website better for your target audience. It is important to crawl up on the search engine as you are targeting a specific audience. If you have an informative website or blog website, then you have to mold your website and content according to it so that search engines can represent your website to specific searchers.  If you are a service provider or product provider, then create the content according to it for generating the organic keywords.

 

Catchy Titles

There is a quote that "don't judge a book by its cover,"  but when it comes to the internet, people usually read the titles, and if it doesn't grab the user's attention, the user will move on to the next. Therefore your titles should be compelling, interesting, and grasp the users to click on them to continue through the full content. A good headline could be the difference between getting clicks and impressions to getting nothing at all (no matter how good the content really is). For example, "A bunch of penguins robbed a bank" leaves us wondering how and what happened there.

 

Title Tags

The title tag is an HTML tag that exists in every web page's head section providing the first context of the page. It is usually featured on the search engine result page (the clickable link).

The title tag itself has little impact on the organic rankings, which is one reason it is overlooked. Therefore when optimizing your pages, be sure to consider the title tag because missing it or duplicating it will result negatively on your SEO results.  

 

E-A-T

Expertise, Authoritativeness, and Trustworthiness are a factor used by Google's algorithm for rating the content, webpages, and complete websites. Google always rewards sites producing high-quality content by providing better ranking on the SERPs. Always consider the E-A-T factor when planning out your SEO strategy. You can find the complete document by Google on E-A-T here.

 

Subheadings

Header tags are the HTML tags (from H1 to H6) to identify headings and subheadings on your pages. These tags themselves don't have the weight they had as before on SEO. However, it is still extremely important. Headings will indirectly affect your ranking by making your content structured and easier for the users to read. It's also a great way to add keywords that will have more authority than regular text.

 

Meta Descriptions

A meta description is a piece of information beneath the links of search results on the SERP. It is a couple of sentences that gives the searcher an idea of what the website contains. The key to meta descriptions is to persuade the person to enter the website. Keep it short, precise, and without misleading information. It will greatly help improve the click-through rate (CTR), the impression of the result's quality, and your website.

 

Keyword Cannibalization

What is Keyword Cannibalization? Keyword cannibalization happens when you have multiple pages on your website targeting the same keyword. It results in multiple pages of yourself competing with each other for the same keyword. It paves the way for both pages to score lower on Google rankings. Keyword cannibalization will not improve the ranking for you but cause negative impacts on your SEO. Do a thorough search through your website and resolve this problem right away.

 

Keyword stuffing

Keyword stuffing plays an important role for any webpage and its content because a search engine’s algorithm reads the keyword to present a website to the specific searchers.  Many people think that stuffing a keyword multiple times is required to rank a website on a search engine. However, it is not true because search engines like Google always look for the keyword mentions and related concepts of the website to represent it to the searchers. 

Hence, it is important to stuff the keywords correctly and provide the information correctly. Keep in mind if you want to make content valuable for the users, then it must not sound like Ai wrote it. So work on your keywords and phrases so that readers can understand them easily. 

 

Optimize Images

Adding images is a really good way to make your webpage more appealing to the user. However, it can also cause your website to slow down, and we don't want that do we? By optimizing images, you get additional opportunities like showing up on Google image searches, page load times will increase and provide a better user experience. When uploading the images, be sure to add descriptive titles and alt text (also good for SEO).

 

Check Content Regularly 

Most content creators focus on creating content, and this leaves them to forget about their existing ones. You should regularly check back on your existing content because it helps you identify if your content is still accurate or outdated, evaluate if your past content has achieved its goals, and understand what type of content works.

 

User Engagement

Boosting your on-page SEO strategies will be pointless if users don't stay on your site. It is where "quality content" comes into play. Your content should keep the users on the site, interact with it, and return for more. It is a great challenge but well within your grasp. It's better to focus on the site speed, user experience, and interesting content that people want to see for better user engagement. Now you have all the tools to get the best out of on-page SEO. Go ahead and make your site show Google that you're a potential candidate for the top SERPs.

 

Internal Links

Internal linking is very important because it plays a major role in the crawl ability of your website. When you link a page with another, then you transfer the audience to another page so that they can navigate to other pages of your website. Hence it is important to do proper interlinking on your website. 

 

Link Accessibility

Interlinking is good, but you have to make sure that links must be clickable. It means visitors can easily navigate to the different pages of your website with appropriate accessibility. Always remember that your web page's links must be accessible, or else you will lose many visitors on the other pages. 

 

Anchor Text 

Anchor text is essential as it sends signals to a search engineer about the content of a specific webpage. For example, if we are using the anchor text “learn on-page SEO,” then it works as a good indicator for search engines that means this webpage can be represented to those who want to learn on-page SEO.

 

Link volume

Make sure that you don’t link too many pages on a single webpage because it always affects the ranking of your website on the search engine. Google has a specific guideline in which you don’t need to put extra links on a webpage because it affects the procedure of Google to find and evaluate your pages. So, as we have mentioned earlier that linking is good to crawl up on a search engine, but doing over linking will surely impact the performance of your website. 

 

Redirection

Web page redirection must be correct. That means a linked page should work correctly and be available online. In case any webpage gets expired, removed, or renamed, you have to update that page by updating the old URL. It is beneficial for your website to work properly for visitors so that they can visit from one page to another without having any trouble. Broken links can impact the impression and performance of your website so make sure you maintain your website and linking of your webpage for better traffic. 

 

So, it was complete information on SEO and what are the important factors of on-page SEO. As we have mentioned earlier, SEO plays an important role for a website to crawl up on the search engine to be on the top of the list. If you found our guide informative then visit our website as we have multiple guides on different technologies. Apart from it, we also provide various services such as DNS server, dedicated server, web hosting, VPS hosting, and many more in lower process. 

Susith Nonis

I'm fascinated by the IT world and how the 1's and 0's work. While I veture into the world of Technology I try to share what I know in the simplest way possible. Not a fan of coffee, a sweet addict and a self accredited 'master chef'.