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If you have a website up on the internet, typically, your ultimate goal is to get as many visitors to your site as possible. Although there are many ways to market your site to the public, the best way to get a large number of site users is by implementing good SEO (i.e., Search Engine Optimization) practices. With the help of SEO, your site can show up within the first results people see on Google when they search for something related to it.
The field of search engine optimization is very vast and takes years to master, however, there is one important part of SEO that is very easy to understand and implement into your site: getting backlinks. In today’s article, we will explain what exactly backlinks are and how to get them for your site.
What are Backlinks?
Backlinks are the incoming links to a specific page on a website. When a site provides a link within its pages to another website, it is called a backlink. Backlinks are a crucial factor when it comes to ranking on search engines like Google and Bing. If you have a lot of backlinks leading to your website, you will have a much higher chance of getting featured on the first pages of Google’s SERPs (i.e., Search Engine Results Pages).
How to Get Backlinks
On the world wide web, having backlinks is like having a good reputation on the internet. The higher the number of backlinks your site has, the better rep you have on the internet (and of course, Google), especially if they are from reputable websites.
But how to get these links? This article has the tips and strategies that you can follow to get that online reputation for the blogs and pages of your site.
The 4-part Backlinking Strategy
Backlinking is easy to understand but difficult to implement, as it includes having other reputable sites link your website within their webpages. We have devised a simple 4-part strategy to help you learn how to get backlinks.
Before you go building backlinks to your site, first do a bit of research. Take your competitors’ websites and see how they are building their sites are getting backlinks for themselves. You can do that by using Neil Patel’s free backlink checker. Type in the URL and it will show you all the popular articles on the website and check who is linking to them. Note down the articles that are information-based and attempt to follow a similar style of blog posting. It is important to remember, however, that Google doesn’t like plagiarism, thus the content you post must be original and cannot be simply a copy of competitors’ sites’ content.
The majority of people prefer visual data over textual data (at least we do). So, once you have done the research, and noted down the topics you want to write about, make infographics for them. They should be interesting, and you must try to make them in the most eye-pleasing way possible. Do not forget to cite the collected for them at the bottom of your infographic, like “The data was provided by ABC”.
Keep the design simple without adding extremely bright colors or making it into an art piece. It should be simple while having more visuals than a text-based paragraph, and the story should flow easily.
When having these infographics on your website, be sure to include a paragraph on top and bottom of the infographic to have text on the page giving Google a way to rank it. The main focus should not be on the infographics but on the content of the post. The aforementioned infographic should complement the text in the post, not outright replace it.
After creating these infographics and adding your logo to them, it is time for the approach. Contact each and every one of these websites that link to your competitors and request a link to your site. This will generate a ton of backlinks, ranking you higher in Google.
Note: After the process, do not worry if the infographic pages have not ranked really well, however, your site, in general, will have a lot of backlinks. This will make your site rank even higher due to the high domain authority.
Guest blogging is another great way to approach new audiences. By publishing articles on other popular websites, you have a new audience and your online reputation increases in addition to getting backlinks. By expanding your audience, you will have higher traffic to your site, a higher reputation for you as a content creator, and of course, more backlinks.
Promote your content through all social media platforms. Share it on social media groups that relate to your field. The more exposure you have for your website, the better chances of getting links back to you.
Getting backlinks is not an easy task to accomplish, and definitely not a short-term goal. This process will take time and a lot of hard work. Buying backlinks works short-term, however. is against Google’s policies. This will have a high risk of getting your site banned from showing up on its SERPs, so be careful.
While focusing on the backlinks, you should also make your content as rich as possible by having many details about a certain topic. Longer articles with detailed information are considered to be of higher quality, making the chances of getting backlinks better. Remember to follow ethical SEO rules and create amazing and rich content. Most importantly, don’t forget to have fun with it.