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The future for all businesses right now will be an online marketplace, and there is no way around it. Every company at some point in time has to invest in online resources to scale. At the moment, the best possible investment for an online store or e-commerce website is a content management system (CMS).
A robust CMS software has grown to more importance since the coronavirus pandemic, and people are starting to realize how an automated online system can make their business operations much simpler requiring less human effort.
With less human intervention and headcount involved, online businesses can cut down per-project costs and dedicate more time for sustainable revenue growth.
A content management system is not only for improving website functionality and design; it can change the entire landscape. Collaborations become easy, and end-users stay satisfied with a high-quality web experience.
The ultimate question that small and large businesses struggle with is- which CMS software is best for our team and organization? When we talk about software that can provide a complete framework to enhance functionality, there will be many factors to consider and understand how to align those respective features to your business model.
Building an online is different for every brand and company. People should look at it from a long-term perspective and choose adaptable software that can be easily tweaked to meet content requirements daily.
Now, that will take many hours researching and narrowing down your top five list, and you may finally end up picking the wrong CMS for your business. To help you avoid that, we are going to take you on a ride covering every major CMS aspect a business owner or professional needs to know and, ultimately, give you the best options available in the marketplace right now.
What is a CMS?
Before selecting your pick from our list, it is essential to know basic information regarding CMS software. A content management system helps website owners in setting an organized plan for all business operations.
The best part about such integration to an online platform is it does not require a single line of code written, so you can save a lot of money on development by just buying a simple CMS monthly plan. In most cases, you also do not need to have any specialized technical knowledge in any field, making it more convenient for any website owner to only focus on expanding their business online to more customers.
A CMS software can also be customized to some extent by adding certain tools required to increase efficiency. Few basic functions managed by CMS are creating web pages, storing images, and repurposing content. Many more can be added to the infrastructure, which makes CMS an easy to use and suitable software for any business environment.
How does a CMS Operate?
When content management systems were in the picture, almost every online business used to invest a ton in editing content and modifying programmed applications. This traditional management system will not only cost a lot of money, but it will waste even more time, which is crucial for any online brand.
If your brand is not frequently highlighted in front of an audience, how do you expect them to remember your services? They will not! That is where CMS comes in and takes care of the whole deal.
CMS software simplified the entire process of editing content, updating articles, and other content-related operations by giving the client or owner a simple online website to make all the necessary changes.
It also doesn't require any additional software to install on your PC, so you are also saving storage space if you are concerned about it. CMS operates in a unique way that doesn't waste time redo work.
The client will have complete control over the software, and he/she can give access hierarchically to save time and get things done faster. If things get more complex, one can always incorporate automated systems with a high-level administrator.
People who require custom web content and design will have a great experience working with CMS software because it allows custom programming and other research modules.
Advantages of CMS
By now, we know that a CMS can bring a ton of value to any online business by providing a trouble-free content updation and group management. If you want to manage business operations effectively, you have to dig a little deeper, and you have to know some advantages that a CMS can provide to set you apart from competitors.
- A monitoring portal requiring nothing more than basic editing and content publishing is CMS, and it is a lot more significant for a business to get news updates published on time.
- After you fully integrate CMS software, you will no longer require dozens of employees working in your IT department. It helps businesses free some room for improvements in user base satisfaction and peer review ratings.
- The workflow will be smooth and completely transparent between any two employees. It simplifies updating content, and data recovery speed will also increase.
- Security is a priority when it comes to any CMS software. Clients have access to initiate certain security protocols to restrict some types of content to the general users.
- If you don't get your SEO in order, there is very little chance for your brand to explode. But don't worry, CMS has all the required plugins and SEO techniques that work efficiently and take a fraction of the time used in designing HTML plugins.
Disadvantages of CMS
Every coin has two sides, and the same applies to every CMS software in the marketplace. Here are some disadvantages you can face when you implement CMS:
- If a client wants to work on the same desktop that is running the CMS, they will have only a fraction of the total ram capacity. Even the software requires an insanely fast processor to support its online business operations.
- Updates can sometimes be a problem for the users because they need to be aware of the latest update for the CMS to experience its functionality fully.
- The speed of web pages is not on the same level as custom options, which can indirectly affect user web experience.
- A few software put certain limitations on how many users are allowed and traffic, so it is very important to check the software's configuration and robustness before buying.
- Developers have nothing to work with in terms of back-end functionalities, so they cannot expose API endpoints. It can again tarnish the website's reputation because users will not access any content on their mobile applications.
10 Best CMS Software In 2021
Now, it is time to solve your business puzzle once and for all. We have conducted extensive research and testing to provide some of the best CMS software available currently in the marketplace. Our list of top ten systems cater to many businesses having different requirements, so we believe your needs will also be covered with any of the following mentioned CMS software. Have a look and make your selection!
Everyone working on e-commerce and building websites will come across this software called WordPress, and it has been around for a large part of the last two decades. The software is based on PHP and MySQL, so it increases the website's functionality by bringing in a strong feature set. WordPress is popular for its custom themes and web pages, increasing viewership and user ratings. The plugins offered by WordPress are more than 54000, so there is always a solution in place for you to automate business operations. The business plans are affordable for almost anyone dealing with online stores and websites.
Website builders are important for any online business and brand development, so you need software with easy-to-use features and a great selection of themes. That is where Squarespace does its job best. This CMS software helps a great deal for companies to overcome user interface problems by integrating an intuitive UI that is friendly and responsive. With Squarespace, you also do not need expert developers to build custom-programmed web pages. All you need to do is access the portal and choose the most suitable and personalized theme for your audience. At an $18 per-month business plan, you can set up your online store and have access to a plethora of automation tools.
If you want to increase the flexibility of operation for your online brand and level up your security, you need to consider Magento as your content management system. Magento also provides a free, open-source platform for users to make changes and update regular content. However, business plans' pricing is a bit too expensive, starting at $2000 per month. Another drawback with Magento would be too much technicality involved in building and developing websites and web pages. Non-technical users may find it difficult to set up stores and change settings. That being said it's quite easy to create a website from scratch if you follow our recommendations (check here).
If you are completely focused on business operations, your best bet should be Magnolia CMS software. This system highly prioritizes security and business needs, so there will never be dissatisfaction from the customers in terms of web experience. The java-based software does a great job in integrating many functions related to e-commerce and analytics to make the best of automation tools. The best part about Magnolia is its compatibility and adaptability to different business scenarios. Even if your business is changing its customer model, the software can make necessary adjustments to each business operation.
Another popular software in the marketplace is HubSpot, and it lives up to its hype. Marketers and content creators love to interact with HubSpot portals and learn new ways to enhance website functionality. As the software comes with built-in integration of different CRM plugins, businesses get better conversion rates and add many more customers. To test out bugs and weak areas of a website, HubSpot provided A/B testing and optimized the content more appealingly. Some other notable features are 24/7 expert support and security monitoring.
You may have come across Wix advertisements on Youtube multiple times, and everything they say is one hundred percent the truth. The cloud-based CMS software is exceptional in every area of managing an entire business online. The drag and drop system is user-friendly, and it reduces time spent on website building. Wix platform also has incredible features to complement email marketing campaigns and contact forms led by different business groups. It also supports HTML5 and removes all types of adverts. The basic plan starts at $4.5 a month, but if you want unmetered bandwidth and a free domain name, it is better to go with a business plan at $17 per month.
Drupal is a unique CMS software, and it fits in the same category as WordPress and Wix. The flexibility offered by the Drupal platform is beneficial for brands building a strong online presence. The user access system gives complete control over the business operation. It becomes easy to track each task's status allotted to an employee. It also comes with a great selection of personalized themes and custom pages to attract new customers.
Brands need CMS software to create their style and guide creators in using collaboration tools. Bynder is one such software that can help brands find their identity in the online marketplace. This can be used by many people in an organization, including brand managers, marketers, authors, publishers, and editors. Bynder also has a creative style of sharing brand image, and it helps in making it consistent across all social platforms. The only issue with this type of software is its cost. The provider determines the cost per month, but it will be upwards of $350. Some find it valuable because it takes a lot of strain off their marketing budget, while others look at it as an expensive option.
If you want to make complex websites easy to access and interact with, Concrete5 is made for your business. This CMS software offers an efficient user experience at a low-cost deployment by incorporating leading-edge DevOps and other demanding extensions. They have also included in-context editing to have a natural feel of writing and updating content. It is a type of CMS that can handle online solutions for educational institutions, brands, and government service providers.
Shopify is a niche-specific CMS software designed to build great e-commerce stores. The best thing you can give to your users is a simple website with no flashy designs and templates. That is what Shopify does, and it pushes forward this advantage of simplistic nature to all of its tools. The platform is exceptionally developed, and you never have to worry about security and maintenance. All your focus should be on finding and retaining customers. The basic plan starts at $30, and there is also an enterprise plan provided with Shopify Plus.
A CMS software brings so much value to any business environment, and it is not only great for creating robust websites and publishing content online, but it is incredible for collaborations, which seem to attract more users nowadays.
There is no coding involved or custom programming needed with CMS, so you can save a lot of time and money when growing your online presence. The options mentioned above highlight some important tools that every online business requires, so make sure to align them with your requirement and deploy content across multiple platforms to get more traffic.
Some software also offers turbo plans to increase your website's speed and performance, so if you are facing problems in that area, you should consider it. At Monovm we provide the CMS plus the web host integrated together for a fraction of the price.