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What is Affiliate Marketing?

While there are multiple options for digital marketing, affiliate marketing would be a good choice if you are looking for a cost-effective strategy with a good return on investment.

29 Apr, 22 by Susith Nonis 7 min Read

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Amazon, eBay, and The Home Depot are some of the renowned e-commerce companies that have affiliate marketing programs. Through an affiliate marketing model, businesses and third-party publishers are paid by companies for the generation of traffic and lead on the company’s website.

Companies incentivize affiliates to find strategies to promote the company’s products and services. It is essentially a monetization model where affiliate partners earn a commission for promoting products made by other retailers or are given a payout for achieving a specific result.

Depending on the company’s affiliate marketing model, affiliate partners can be rewarded for sales, leads, clicks to a site, app downloads, or free-trial users.

An affiliate marketer refers to products and services by sharing them on social media, websites, blogs, and even podcasts. If someone makes a purchase through a link associated with the affiliate, they earn a commission.

The affiliate creates an ad with a link for the store they are marketing. They encourage customers to click on a unique link through which the customer makes a purchase. The affiliate network then captures the transaction, a purchase is confirmed, and the affiliate earns their commission.

The commission rates are not standard and vary with the offer and the company. As an affiliate, you can earn anything from 5% to 50% on a purchase. Some affiliate programs may also offer a flat rate per sale.

There are three main types of affiliate marketing; related, unattached and involved affiliate marketing.

Marketers often use related affiliate marketing with influence and a blog or YouTube channel. They promote products related to their niche, but they don’t use them. Their following and large audience make them a trusted source of recommendations.

Unattached affiliate marketing is when you have no influence, authority, or connection with a niche or customers. You run pay-per-click advertisements hoping that the company will get purchases or website clicks and give you a commission. For this model, there is no legwork as you don’t have to build authority. It is purely for marketers looking to earn some money without the legwork.

Involved affiliate marketing is when a marketer recommends products they use or have used. It is deeply rooted in authenticity and trust, making it the most sustainable among the affiliate marketing approaches.  

Is affiliate marketing worth it for you and your business? The simple answer is yes. It is a worthy investment for both bloggers and companies.

As a blogger, you get a lot of flexibility doing affiliate marketing as you have the freedom to choose working hours that best suit you. You also get an opportunity to build valuable partnerships that could benefit your marketing business in the future. It is also an excellent additional income stream that will earn you money through commissions.

Here are the benefits of affiliate marketing for businesses.

Low Cost

If you are a startup, affiliate marketing is a good option as it will allow you to minimize costs and, at the same time, improve your bottom line. While most businesses ignore marketing due to the attached expenses, it may deter their growth.

To promote the growth of your business and maintain your financial health, you need cost-effective marketing solutions like affiliate marketing. Affiliate marketing also allows you to manage the performance and effectiveness of your marketing efforts.

What makes it an affordable marketing technique is that you only get to pay for the service after a result is achieved.

Increased Traffic

Affiliate marketing is among the most cost-effective strategies to increase your website traffic. It is a low startup cost and risk-free strategy that will see a steep increase in the traffic that visits your website.

Note that a considerable amount of traffic is generated through blogging. All you need to do is identify affiliates related to your niche and agree on a commission on purchases. They will be willing to promote your website and products on their blogs and boost your traffic.

Increased traffic translates into increased leads and a higher chance of making sales.

A High Return on Investment

The beauty of affiliate marketing is you will pay for results. Unlike other forms of marketing where you pay upfront before getting results, affiliate marketing will give you absolute value for your money.

The value you will get for the commissions paid will be significant. This explains why eCommerce giants like Amazon are fully into affiliate marketing.

Brand Awareness

The beauty of affiliate marketing is you will get value even if you don’t make a sale immediately. It is an excellent way to build brand awareness and enhance the authority of your business.

All you have to do is build a reputable and credible affiliate network. Work with trusted bloggers and influencers, and they will transfer the influence to your brand. Affiliate marketing can be a great reputational boost strategy with long-term benefits for your business.

Ensure you partner with valuable and trusted affiliates. You can evaluate their strategy and whether it is related, involved, or unattached. Businesses are advised to work with marketers employing the involved affiliate marketing model. They are more trusted by customers and are less likely to work with brands that are not reputable.

Note that the moment an affiliate makes a wrong recommendation, consumers will assume all brands they work with are unreliable.

Boosts SEO

Affiliate marketing is suitable for your SEO efforts. It can boost your SEO through backlinks from social media pages, websites, and affiliate blogs. This will be effective if you work with an affiliate partner with a high rank and a loyal audience that will widely share your products.

Marketing is challenging but instrumental for the success of your business. While there are multiple options for digital marketing, affiliate marketing would be a good choice if you are looking for a cost-effective strategy with a good return on investment.

Affiliate marketing has great potential for boosting your revenue, enhancing your brand awareness, and supporting your SEO strategy. 

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Susith Nonis

I'm fascinated by the IT world and how the 1's and 0's work. While I veture into the world of Technology I try to share what I know in the simplest way possible. Not a fan of coffee, a sweet addict and a self accredited 'master chef'.