Best social media management tools for 2025

Is it getting hard to manage all your social media? Read along to find out what social media management tools that will work for you.

Updated: 01 Feb, 25 by Susith Nonis 20 Min

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Social media is proliferating: despite an estimated 3.5 billion users around the globe, this figure increased further during the COVID-19 lockdown. At an average of nearly two hours a day on social media, it's an important place for businesses to meet audiences, build on their brand image, and promote sales. Dealing with these various social media platforms could take a huge amount of time and feel overwhelming when you are not well-right in digital marketing; nevertheless, buyers being spread across different networks would mean businesses have to deliver the right content on the right platform for them to be competitive. 

Hence the best social media management tools for 2025 have been listed to find your easier way; these are robust solutions that will help you automate tasks, streamline your workflow, and maximize your presence online with minimum effort.

Before scrolling down and diving into the list of top 10 amazing social media tools, you must know what social media tools do to target customers. Here is a quick sneak peek at the work of these tools:

  • These tools schedule various vibrant posts for the business unit in advance.
  • It tracks social media engagement and clicks for you.
  • Follow, unfollow, and engage with various social media servers.
  • Supports multiple accounts across different platforms.
  • Insightful analytics.
  • Platform flexibility to adapt to changes in a business environment.
  • Integrates well with third-party solutions.
  • Easy to use.
  • Engage in social media analytics and reply to comments. 

We have researched and shortlisted the top 10 social media tools to make your decision easy. These tools will connect and engage you with your audience on different social platforms. These tools will suffice you to automate all your tasks on Facebook, Twitter, Instagram, and many other social platforms.

Zoho Social

Zoho Social is designed for businesses and agencies that want to create an online presence. It's stellar scheduling, collaboration, and real-time engagement tools support multiple activities for these businesses. With SmartQ, it identifies the best posting times based on audience activity while assisting in generating engagement. It supports all the biggest networking sites, such as Facebook, X (formerly Twitter), and Instagram, giving businesses a one-stop platform for content creation, publishing, and analysis. 

Zoho Social accounts are also useful for teams. Users can easily share ideas, comment on drafts, organize discussions, and more. At the same time, they can use monitoring features to keep track of mentions and comments/messages in real-time and swiftly react to any interactions from audiences.

Zoho Social

Pros

  • Advanced scheduling: SmartQ optimizes posting times for better engagement.
  • Collaboration tools: Keeps team discussions and content approvals in one place.
  • Real-time monitoring: Tracks mentions, comments, and messages instantly.
  • Multi-platform support: Manage Facebook, X, Instagram, and more from a single dashboard.

Cons

  • Cluttered interface: Some users may find the dashboard overwhelming at first.
  • Learning curve: Takes time to get familiar with all features.

Suitable for

Zoho Social is best for small to medium-sized businesses and agencies looking for a budget-friendly social media management tool with strong scheduling, collaboration, and real-time engagement features.

Buffer

Buffer was released in 2010, and it is an intuitive and easy-to-use social media tool. It offers a range of services, including social listening, and data analytics on multiple platforms like Facebook, Instagram, and Pinterest. For all cross-platform platforms publishing on a low budget, the buffer is the right choice. It enables businesses to queue a variety of content forms on multiple platforms seamlessly. Buffer also provides a mobile application for Android and iOS devices to keep your business on the go.

Buffer

Pros

  • Publish content: With a single click on the button, you can post content on multiple social sites.
  • Image creation tool: It comes up with a free image creation tool- Pablo. Pablo is an in-built tool that creates images instantly for various social media websites.
  • Chrome extension: Install its extension for Chrome share links, and publish content from any location.
  • Analytics: It comes up with an analytics tool that measures social media performance. The performance is measured on a variety of metrics.
  • Recommendations: With the buffer, you get recommendations and extract actionable insights

Cons

  • Lacks full Instagram support.
  • Lacks engagement dashboard.

Suitable for

It is explicitly suited for scheduling and publishing content on social media sites. It includes a virtual queue that automatically staggers content throughout the day.

Hootsuite

Created in 2008 and headquartered in Canada, Hootsuite is a social media tool that is one of the standard-bearers for B2C social media management solutions. With more than 16 million users worldwide, it provides a variety of social network integrations like Reddit, Tumblr, and many more. It offers to manage and display social media accounts on a single dashboard. It also comes up with a 30-day free trial for users.

Hootsuite

Pros

  • Single Click uploads: Upload multiple videos to multiple YouTube accounts at a single click.
  • The app is available: Though being web-based, it offers a mobile app for Android and IOS.
  • Multiple account management Manages multiple social media profiles without a need to log in.
  • Auto-schedule: It is simple to auto-schedule different posts on social media with Hootsuite.
  • Tracks performance: It tracks performance over 70 different metrics so that you can make data-based decisions.

Cons

  • Auto-scheduling may sometimes take some time to process.
  • Some of its applications need payment entries.
  • Thumbnails on Facebook are missing.
  • Expensive URL shorteners.

Suitable for

Hootsuite is best suited to social media listening, managing customer service, and monitoring multiple social media simultaneously. It is adaptable to every company, from marketing entrepreneurs to social media executives.

Social pilot

With more than 1 lakh subscriptions worldwide, the social pilot is one of the best social media tools available in the market that offers a lot of value at a reasonable price. It offers social media management, customer engagement, and detailed analytical insights. It curates content from different content from several industries and reposts social media posts automatically. It is well adapted to new technology like TikTok. You can also couple this tool with graphic design tools.

Social Pilot

Pros

  • Priority Email Support: Customer support has always been its priority.
  • Content suggestion: It suggests various topics for publishing, and hence you will never run short of content.
  • Edgar's browser extension: Social pilot adds content through Edgar's browser extension.
  • Highly Customizable: It can be customized to all your needs. For example, an RSS field URL can be added to publish your custom posts automatically.
  • User-friendly dashboard: A single dashboard that pools all your needs on a single platform for maximum efficiency.

Cons

  • The video feature is only limited to uploading.
  • A free trial is available in limited countries.
  • Dated UI that is not friendly to less technical.

Suitable for

It is best suited for small and medium agencies. It is equally useful for individual entrepreneurs for social media marketing in less time and in a more efficient way. It is a quiet pocket-friendly social media tool that offers content management at a low cost.

Agorapulse

Founded in 2011, Agorapulse helps individuals and businesses easily by offering seamless integration with social media sites. It includes a CRM database that tracks and updates a list of followers on different social media sites. It also offers a list of customization features to suit well to your requirements. It can host larger, more account-laden agencies. With Agorapulse, users can effectively engage in meaningful conversations online. It offers a 28-day free trial.

Agorapulse

Pros

  • Scheduling is flexible: It offers flexible tools to schedule, queue, or upload your posts in bulk.
  • Inbox: With Agora pulse, you can easily find, filter, and manage important messages.
  • Supports Excel: Data can be exported to Excel.
  • Collaboration features: It easily assigns inbox items and draft posts.

Cons

  • Limited social media platform support.
  • Its micro plan is expensive.
  • One can't search through the inbox.
  • Low diversity in emoticons.

Suitable for

Agropulse is excellent for medium-sized businesses that need multiple users managing at least a dozen different social media profiles. Over 17,000 social media managers use it daily to scale up their business.

HubSpot

The social media management tool from HubSpot is targeting businesses of varying sizes within the scope of its largest marketing platform. It boasts a full-fledged set of features, namely content scheduling, monitoring, reporting, and social listening, synonymous with an all-inclusive package in functionality. Content bulk uploading of up to 300 social posts in a single submission and scheduling of posts that can be done up to three years in advance to suit the needs of long-term planning is a hallmark. 

One of its biggest strengths is seamlessness in integrating with other HubSpot marketing tools so that business can link their social media strategy to a CRM for more customer insight. It also provides advanced analytics that will assist users in tracking performance, understanding what works, and adapting strategy accordingly. Thus, the range of features is extensive, and while the platform's learning curve can be somewhat steep, once learned, it works like magic as a truly valuable tool.

HubSpot

Pros

  • Bulk scheduling: Upload and plan up to 300 posts in advance.
  • Long-term strategy: Schedule content up to three years ahead.
  • CRM integration: Connect social media with customer relationship management.
  • Social listening: Monitor brand mentions and audience conversations.
  • Detailed analytics: Gain deep insights into post-performance.

Cons

  • Steep learning curve: Can take time to master all features.
  • Higher pricing: This might be costly for small businesses on a tight budget.

Suitable for

HubSpot is ideal for businesses of all sizes looking for an all-in-one marketing solution with social media, CRM, and analytics integration. It’s especially useful for companies that prioritize data-driven strategies and long-term planning.

Oktopost

It is the social media tool dedicated to B2B marketing and hence becomes the top choice for big organizations. This tool is an online tool designed to manage, monitor, and measure your social media activities. It excels at uncovering the value and high that businesses may achieve via social media marketing. From social media management to employee advocacy, it is well-built with all the tools to generate great leads through social media.

Oktopost

Pros

  • Advanced tracking: It tracks multiple accounts across multiple platforms.
  • Full options are available: For B2B integration, options like Salesforce, Act-On, Marketo, and Hubspot are available.
  • Content discovery: Effective content discovery using optimal channels. It is well integrated with on-topic and sharing capabilities.
  • CRM: Social media enrichment by using CRM. It provides a single platform for distributing content on a large scale.
  • LinkedIn Company page monitoring.

Cons

  • Lacks any free trial.
  • Enterprise focus.

Suitable for

It is completely dedicated to B2B social media marketing efforts demonstrating social media's impact on sales. It is best suited to B2B- mid-market and enterprises with at least 200 employees. It is a user-friendly tool making and makes post-scheduling very easy.

eClincher

With the idea to 'clinch' the maximum benefits of social media, It offers a wide range of services. The list of services includes publishing and scheduling posts, monitoring and listening to feeds, and much more. It is well-built with features like RSS feeds and smart queuing. It lets you search social media influencers for you. It automatically schedules your posts and publishes content as per the defined schedules.

eClincher

Pros

  • Engagement: Apart from generating social media posts, it engages customers by responding to their comments. This feature finally leads to relationship building between buyer and seller, leading to greater profits.
  • Well-rounded integration: It extensively connects to social media platforms like Facebook Pages, Twitter, YouTube, and Instagram.
  • Monitoring mentions: It is great with hashtags and keywords across multiple social media platforms.
  • Chrome Extensions: It offers a plug-in like Chrome.

Cons

  • The user interface is not intuitive.
  • Do not track the dates of queued posts.

Suitable for

For those who don't want to delegate their social media management to a third party, eClicher proves the right choice. It is best suited to small and medium organizations. It can also be helpful to vendors that have multiple accounts of different companies.

Social Bakers

Founded in 2008, it is one social media management solution that combines analytics and posts feed all in one streamlined dashboard other than basic social media tool features. It allows intuitive content manipulation and hence was a must in our top 10 social media tools list. It has in-built database influencers, search engines, and content search tools.

Social Bakers

Pros

  • Content: Creates personalized content suited to consumers' personalities and monitors consumer sentiment regarding your brand.
  • Predictive analytics for paid promotions and reputation management.
  • Keyword filtering and impact scoring.
  • Combines different social pages into one view with no need to switch across pages for performance monitoring.

Cons

  • Notification delays on spikes in KPI and more flexibility should be given to charts.
  • The interface is more technical for a layman.

Suitable for

It provides precise social media analytics that includes benchmarking, paid campaigns, and influencers. It is used by brands like McDonald's, and L'Oreal for social media marketing on Facebook, Instagram, and X (Twitter).

Sprout Social

It combines several social media tools into one platform and offers services. Like social media scheduling and monitoring. Built on the idea of fostering deep and meaningful relationships between buyers and sellers, it offers customer relationship management (CRM) features. It builds a complete profile of a customer to serve them better.

Sprout Social

Pros

  • User-friendly dashboard: The dashboard is intuitive and user-friendly.
  • Smart inbox: It displays all the messages from all connected social sites on one platform.
  • Message scheduling: It allows users to schedule messages, and they can also queue up your posts.
  • Discovery: It is an in-built feature that checks on people with whom you have interacted before or have sometimes mentioned you in some tweet.

Cons

  • It has been priced a bit higher than its counterparts.

Suitable for

It reaches out to your core customers and streamlines workflows to save time and effort. It is best suited to small and large businesses. It also works well with the enterprise section.

With a wide range of social media management tools available, choosing the right one depends on business needs, budget, and key features. Sendible is tailored for digital agencies, offering strong collaboration and ROI tracking, while Zoho Social is a great option for small to medium-sized businesses with its SmartQ scheduling and team-friendly collaboration tools. Buffer is an intuitive, budget-friendly choice focused on easy scheduling and publishing, whereas 

Hootsuite, one of the industry’s oldest tools, provides extensive social network integration and detailed analytics. SocialPilot stands out for affordability and content curation, making it ideal for small businesses and solutions

Tool

Best For

Key Features

Pros

Cons

Sendible

Digital agencies, large teams

20+ integrations, ROI tracking, Slack compatibility

Post preview, client dashboards, brand building

No free plan, limited analytics

Zoho Social

Small to medium businesses, agencies

SmartQ scheduling, team collaboration, real-time monitoring

Advanced scheduling, collaboration tools, multi-platform support

Cluttered interface, learning curve

Buffer

Budget-conscious businesses, startups

Social listening, analytics, content queuing

Simple UI, free image creation tool (Pablo), Chrome extension

Limited Instagram support, lacks engagement dashboard

Hootsuite

Enterprises, B2C businesses

Multi-account management, auto-scheduling, analytics

Single-click uploads, mobile app, performance tracking

Expensive URL shorteners, slow auto-scheduling

SocialPilot

Small to medium businesses, solopreneurs

Affordable scheduling, content curation, and engagement tools

Content suggestions, customizable dashboard, email support

Dated UI, limited free trial, video uploads only

Agorapulse

Medium-sized businesses, agencies

CRM integration, social inbox, Excel support

Bulk scheduling, flexible posting options, collaboration tools

Limited platform support, expensive micro plan

HubSpot

All-in-one marketing for businesses of all sizes

CRM integration, bulk scheduling (300 posts), analytics

Social listening, long-term scheduling, detailed reporting

The steep learning curve, high cost

Oktopost

B2B enterprises (200+ employees)

B2B marketing, lead tracking, LinkedIn monitoring

CRM integration, content discovery, employee advocacy

No free trial, enterprise-focused

eClincher

Small to medium businesses, vendors

RSS feeds, auto-scheduling, influencer search

Engagement tracking, well-rounded platform integration

Outdated UI, lacks queued post tracking

Socialbakers

Large brands, enterprises (e.g., McDonald's, L'Oreal)

AI-driven analytics, influencer search, KPI tracking

Predictive analytics, content recommendations

Complex interface, notification delays

Sprout Social

For businesses of all sizes, customer engagement

CRM features, smart inbox, scheduled messaging

User-friendly dashboard, discovery tools, post queuing

Higher pricing than competitors

Conclusion

Without a single tool to manage, publish, and optimize all your data activity on different social media, you cannot execute your business plans effectively. No social media strategy will work if there is no synchronization between your content and post. Social media management tools offer web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm.

There are many social media tools available in the market. However, several features are to be kept in mind while choosing your business's right social media tool. Choose one of the above-given tools per your business requirements and be a master of your social media business strategy. Whether you are managing one or fifty accounts, rightly chosen social media will allow you to focus on your real problems and will eventually lead to higher returns on your investment. 

A social media management tool helps businesses schedule posts, track engagement, manage multiple accounts, and analyze performance across different social platforms.

Zoho Social, Buffer, and SocialPilot are great choices for small businesses due to their affordability, ease of use, and strong scheduling features.

Yes, most tools like Hootsuite, Sprout Social, and Agorapulse allow users to manage multiple accounts from a single dashboard.

Yes, tools like HubSpot, Sendible, and Socialbakers provide detailed analytics to track post performance, engagement, and audience insights.

Some tools, like Buffer and Hootsuite, offer limited free plans, but most advanced features require a paid subscription.

Susith Nonis

Susith Nonis

I'm fascinated by the IT world and how the 1's and 0's work. While I venture into the world of Technology, I try to share what I know in the simplest way with you. Not a fan of coffee, a travel addict, and a self-accredited 'master chef'.

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Steffen

2020, Jun, 20

For a electronic online marketing professional I do not assume that Seo is the most effective ability to be successful, several marketers makoe a lot of money with an simple cliickfunnels touchdown websites and also internet traffic ffrom social media.

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Louie Skiles

2024, Aug, 24

This is an incredibly thorough list of social media management tools. With so many features and options laid out, it makes it easier for businesses to find the right fit based on their specific needs. The detailed pros and cons for each tool are particularly helpful for making an informed decision. Anyone looking to elevate their social media game in 2024 should find this guide extremely valuable. Great job on the comprehensive breakdown!

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Kamron Schultz

2024, Nov, 24

This is such a thorough exploration of social media management tools! It's fascinating to see how each tool caters to different needs, from small entrepreneurs to large enterprises. The pros and cons section is super handy for anyone trying to decide which platform to go for. I never realized how much these tools could streamline social media tasks until now. Thanks for sharing this insightful post!

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Dr. Keagan Stanton

2025, Feb, 25

This post is super insightful! Social media management can indeed feel overwhelming with so many platforms to juggle. It's great to see such detailed information about tools that can make the process more streamlined and efficient. I'm particularly interested in how these tools could help not only with scheduling but also with analytics and engagement, which are crucial for understanding and growing an audience. Thanks for assembling this comprehensive guide!