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.shangrila Domain Name

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{{TLD| |logo = |status = Delegated |country = |language = |translation = |manager = |registryprovider = [[Verisign]] |registrations = |date = |type = [[Brand TLD]] |category = |community = |priority = 398 - [[Shangri-La International Hotel Management Limited]] |keypeople = }} '''.shangrila''' is a [[Brand TLD]] delegated to the [[Root Zone]] in [[ICANN]]'s [[New gTLD Program]] on 2 July 2016. The registry is managed by [[Shangri-La International Hotel Management Limited]], with back-end services provided by [[Verisign]].[https://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings][http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings] The application was issued a [[GAC]] Early Warning by China. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 26 Nov 2012 The warning states that string refers to a Chinese county, and as such is a [[Geo TLD]] and requires government support. The Chinese government does not support the application.[https://gacweb.icann.org/download/attachments/22938690/Shangrila-CN-76333.pdf?version=1&modificationDate=1353452289000 Shangrila CN, GACweb.ICANN.org]Retrieved 26 Nov 2012 ==Application Details== The following is excerpted from the applicant's response to question #18: "The new .shangrila gTLD will operate as a restricted registry, in which Shangri-La International Hotel Management Limited (Shangri-La International) can create and control domain spaces within .shangrila that promote the identity and authenticity of its brand. In this regard, .shangrila will be used by Shangri-La International to provide information, services and resources regarding Shangri-La hotels and resorts to consumers in a way that promotes trust, confidence and convenience. The .shangrila gTLD will provide an authoritative internet space for Shangri-La International, its affiliates and partners that are associated with the Shangri-La brand. Second and third level domains can then be utilised for localised booking services and communication and marketing purposes, with internet users assured of brand authenticity. Shangri-La International, trading as Shangri-La Hotels and Resorts, is a global group that owns, operates and⁄or manages 57 five-star Shangri-La hotels and resorts in 17 countries across the world. This is due to expand to 84 hotels in 21 countries in the near future. Shangri-La International, established in 1984, is a wholly owned subsidiary of Hong Kong-based Shangri-La Asia Limited (Shangri-La Asia). Shangri-La Asia, listed on the Hong Kong and Singapore Stock Exchanges and traded as American Depositary Receipts (ADR) in the US, had 2010 revenue of nearly USD1.6 billion and a market capitalisation of about USD42 billion. Shangri-La Asia has over 33,000 employees and around 30,000 guest rooms. Shangri-La International has won numerous awards and is consistently recognised as an industry leader by prestigious publications around the world. This includes recently winning 8 awards and being voted “Best Business Hotel Brand in Asia-Pacific” in the Business Traveller Asia-Pacific magazine 2011 readers’ poll for the 11th consecutive year. In this regard, consumer trust, continuous innovation and protection of the Shangri-La brand are paramount considerations in all its activities. The .shangrila will promote the Shangri-La brand and maintain Shangri-La International’s strong online presence. These objectives will be further complemented by Shangri-La International’s gTLD application for the Internationalized Domain Name (IDN) “shangrila” in Chinese language. .. Only affiliate entities of Shangri-La International will be eligible to register domain names in .shangrila at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures."[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1687 Application Download, gTLDresult.ICANN.org]Retrieved 17 Feb 2013 ==References== {{reflist}} [[Category:TLD]]

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Using a local top level domain

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Registrar Details

Shangri?La International Hotel Management Limited
28/F. Kerry Centre 683 King's Road
Quarry Bay, Hong Kong n/a
+852 2525 7211
//www.shangri la.com
Registry Website