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.otsuka Domain Name

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{{TLD| |logo = |status = Delegated |country = |language = |translation = |manager = |registryprovider = [[GMO Registry]] |registrations = |date = |type = [[Brand TLD]] |category = |community = |priority = 157 - [[Otsuka Holdings Co., Ltd.]] |keypeople = }} '''.otsuka''' is a [[Brand TLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. The successful applicant is [[Otsuka Holdings Co., Ltd.]][http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings] It was delegated to the [[Root Zone]] of the [[DNS]] on the 27th August, 2014, completing the successful application for the string.[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014. ==Application Excerpts== The following was excerpted from the application response from question # 18: "In keeping with the corporate philosophy and Otsuka’s mottos “JISSHO” (Proof through Execution) and “SOZOSEI” (Creativity), we strive to utilize our Group’s unique assets and skills to develop differentiating scientific solutions which contribute to the lives of people worldwide in the form of innovative and creative products ranging from pharmaceuticals to consumer products. Otsuka Group is striving to cultivate a culture and a dynamic corporate climate reflecting our vision as a healthcare company. As such we are dedicated to achieving global sustainability, to our relationships with local communities and to the protection of the natural environment. .otsuka is a domain for Otsuka Holdings Co.,Ltd.(hereafter Otsuka Holdings) and its stakeholders. The primary purpose of .otsuka is to consolidate Otsuka Holdings-related domain names registered under various TLDs into an official .otsuka extension. In addition, Otsuka Holdings aims to achieve the following goals with .otsuka: 1. Alleviating user confusion and improving convenience for Internet users Otsuka Holdings is a global healthcare company manufacturing and selling various products such as therapeutic drugs, clinical nutrition products, diagnostic products, medical devices, functional foods & beverages and cosmetics all over the world. The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe Otsuka Holdings’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .otsuka as the official domain for the company, and unifying the company⁄brand’s web presence under .otsuka, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience. 2. Marketing ⁄ Branding Since .otsuka is a brand new TLD that directly represents the company⁄brand name, Otsuka Holdings expects it to be a highly effective marketing and branding tool. The company believes that .otsuka will not only reinforce Otsuka Holdings’s brand on the Internet, but also attract people to visit the website because .otsuka domain names make it easier for Internet users to access to the information related to the company. 3. Simplifying domain name management The third purpose for applying for .otsuka is to simplify the management of domain names the company has registered. As stated earlier, Otsuka Holdings has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .otsuka would make it possible to manage domain names under the .otsuka rules and systems umbrella and would replace various Otsuka Holdings related domain names with .otsuka domain names. As a consequence, it will be safer and easier for the .otsuka stakeholders to manage their domain names. .. Registration Eligibility Domain name registrations for .otsuka will be limited to the following organizations: 1. Otsuka Holdings Co., Ltd. 2. Companies listed on the asset securities reports of Otsuka Holdings Co., Ltd. 3. Unconsolidated subsidiaries of Otsuka Holdings Co., Ltd. 4. Affiliate companies of Otsuka Holdings Co., Ltd. Important Note: No individual-basis registrations will be allowed. In other words, the board members, employees, and contract staff of the companies listed above are not permitted to be registrants of .otsuka domain names."[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICAN.org]Retrieved 6 Feb 2013 ==Contract Signed== On 10 October 2013, [[Otsuka Holdings Co., Ltd.]] received a [[Registry Agreement]] signed by [[ICANN]] for .otsuka after passing the [[Initial Evaluation]].[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 11 Oct 2013 ==Delegation and Availability== .otsuka was delegated to the [[Root Zone]] of the [[DNS]] on the 27th August, 2014, completing the successful application for the string.[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014. ==References== {{reflist}} [[Category:TLD]] [[Category:TLDs with Registry Agreements|otsuka]] __NOTOC__

Domain naming tips

3 basic tips when selecting the right domain name for your website.

Using a local top level domain

If it’s a local business and you want more customers, why not take a look at our domains which are given according to the location you require (.lt , .co.uk, .nyc, .berlin).

Avoid numbers

Avoid the usage of numbers because the people who hear about your website will be having a tough time figuring out if the website contains the number (2) or the number in words (two).

Avoid symbols

Hyphens and dashes will make things complicated and it doesn’t look professional.

Registrar Details

OTSUKA Domain Name
Introduced
2013
Contacts
Otsuka Holdings Co., Ltd. (GMO Registry, Inc.)
Cerulean Tower, 26 1 Sakuragaoka cho
Shibuya ku, Tokyo 150 8512
JP
Tel
+81 3 5456 1601
http
//www.gmoregistry.com
Registry Website
https://whois.nic.otsuka/