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{{TLD| |logo = |status = Delegated |manager = |country = |language = |translation = |stringcontention = Yes |registryprovider = |registrations = |date = 02 July 2014 |type = [[gTLD|Generic]] |category= [[:Category:Technology New gTLDs|Technology]] |community = |priority = |keypeople = }} '''.direct''' is a delegated top level domain name ([[TLD]]) in [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]]. [[Donuts]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 02 July, 2014.[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 25 Mar 2015 ==Current Applicant== # [[Donuts]] (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names. [http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains] This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/800 here]. ==Previous Applicant== # [[Dish DBS Corporation]] - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as [[Brand gTLD]].[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=3133155 Company Overview] There was a Legal Rights Objection filed by Directv against Dish Network; the [[WIPO]] panel upheld the objection, effectively killing off Dish's application, as it cannot proceed.[http://www.thedomains.com/2013/08/08/directv-beat-dish-network-as-legal-rights-objection-on-new-gtld-direct-is-upheld/ DirecTV Beat Dish Network as Legal Rights Objection on New gTLD Direct is Upheld] Published & Retrieved 8 Aug 2013 ==Objection== An official Legal Rights Objection was filed by The DirecTV Group Inc., against [[Dish DBS Corporation]].[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int] A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013 ==References== {{reflist}} [[Category:TLD]] [[Category:Technology New gTLDs|direct]]

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.direct Registrar Details

.DIRECT Domain Name
Binky Moon, LLC
c/o Donuts Inc.
5808 Lake Washington Blvd, Suite 300
Kirkland, WA 98033
+1 424 254 8537
+1 425 671 0020
Registry Website
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$29.03 USD $29.03 USD $29.03 USD