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{{TLD| |logo = |status = Delegated |manager = |country = |language = |translation = |registryprovider = |registrations = |date = |type = [[Brand TLD]] |category = |community = |priority = 568 - [[Dealer Dot Com, Inc.]] |keypeople = }} '''.dealer''' is a delegated [[Brand TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Dealer Dot Com, Inc.]]'s application succeeded and the TLD was delegated to the [[Root Zone]] on 24 December 2015. [http://newgtlds.icann.org/en/program-status/delegated-strings .DEALER Delegation. Retrieved 04 Jan 2015.][http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings] ==Application Details== The Following is excerpted from the applicant's response to question #18: "Dealer.com’s mission is to be the most sought after automotive web solutions provider in the world. Dealer.com pursues this mission with the highest degree of integrity and a focus on creating superior products, satisfied clients and empowered employees - all with minimal impact on the environment. Dealer.com’s solutions include those for franchise automotive dealers, independent auto dealers, dealer groups, original equipment manufacturers (OEMs) and advertising agencies. Its proprietary platform is a customizable, multilayered software application that not only creates SEO-friendly websites but also features a completely integrated toolkit for dealerships both large and small. This integrated platform has been engineered for maximum efficiency and performance to empower its customers’ connections with consumers. Built from the ground up and using the latest technology, Dealer.com offers the most powerful digital marketing platform in the industry, aggregating the following solutions: Online Advertising: Paid search management, email marketing, search engine optimization, social media & blogging; Dealer Websites: Inventory integration, merchandising tools, mobile sites, custom branding; Inventory Marketing: Video, incentives and specials, eBrochures, window stickers; Lead Management: Contacts, leads, auto-responder management, lead life cycle and sales process; and Performance Analytics: Call tracking, site activity and lead tracking, merchandising tracking, pay-per-click and advertising tracking. Dealer.com also offers an array of Digital Marketing services that involve strategy, project management, consulting, training and regular maintenance to achieve maximum results for its customers. Dealer.com solutions also include Managed Services, training and award-winning customer service to complement its innovative platform. 18.1.2 Mission and Purpose The intended mission and purpose of the .DEALER gTLD is to serve as a trusted and intuitive namespace for the benefit of Dealer.com, its qualified subsidiaries’, affiliates’ customers and other Internet users. The .DEALER gTLD will deepen and broaden these entities’ relationships with those audiences. The .DEALER gTLD may be thought of most appropriately as a “Brand TLD” in that it serves primarily to provide a trusted, hierarchical and intuitive namespace for businesses that use Dealer.com’s broad range of online dealership products and services. Although ICANN has not specifically recognized a Brand TLD category, such as the .DEALER gTLD, in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. The .DEALER gTLD is planned to protect Dealer.com’s online presence and identity, expand its marketing and promotion efforts, provide a secure channel for online products and services, and offer a platform through which to consolidate many of the intellectual property activities of Dealer.com. Dealer.com intends to initially limit registration and use of domain names within the .DEALER gTLD to Dealer.com and its qualified partners and affiliates. This initial limited use will allow Dealer.com to establish .DEALERʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Dealer.com from its annual Code of Conduct Compliance requirements. After the initial stages of operation, Dealer.com will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Dealer.com and its qualified partners and affiliates."[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1621 Application Download, gTLDresult.ICANN.org] Retrieved 18 Feb 2013 ==References== {{reflist}} [[Category:TLD]] [[Category:Commerce New gTLDs|dealer]]

Domain naming tips

3 basic tips when selecting the right domain name for your website.

Using a local top level domain

If it’s a local business and you want more customers, why not take a look at our domains which are given according to the location you require (.lt , .co.uk, .nyc, .berlin).

Avoid numbers

Avoid the usage of numbers because the people who hear about your website will be having a tough time figuring out if the website contains the number (2) or the number in words (two).

Avoid symbols

Hyphens and dashes will make things complicated and it doesn’t look professional.

Registrar Details

DEALER Domain Name
Registry Administrator
Dealer Dot Com, Inc.
1 Howard st.
Burlington, Vermont 05401
+01 802 540 1100
+01 802 540 1420
Registry Website