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{{TLD| |logo = |status = Active |manager =[[Afilias]] |country = |language = |translation = |registryprovider =[[Afilias]] |registrations = |date = |type = [[gTLD|Generic]] |category = [[:Category:Lifestyle New gTLDs|Lifestyle]] |community = |priority = |keypeople = }} '''.blue''' is an active [[gTLD]] that in [[ICANN]]'s [[New gTLD Program]]. The [[Registry]] and manager of the TLD is [[Afilias]].[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings] The proposed application succeeded and was delegated to the [[Root Zone]] on 05 February 2014.[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 06 Feb 2014 ===Application Details=== '''Excerpted from Response to Question 18:'''
"The new gTLD assignment process allows for unique branding and Internet identity creation possibilities. Afilias anticipates businesses and individuals will have an interest in developing domains associated with the color blue, for branding and identification purposes. .BLUE proposes to create an Internet space in which businesses, organizations and individuals can create an Internet identity tied to the color and the concept of blue. This will allow for an explosion of creativity and Internet offerings around this concept. Businesses and organizations may want to create a professional web presence related to the color blue, including online stores or shopping experiences, to support social causes and activities, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information. Individuals may use .BLUE domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their interest or support causes that have an association with the color blue. Associating directly with the color blue in a TLD will be strongly compelling for some businesses and individuals, but may take some time in catching on in popularity with the general public. As a result of this confluence of interest, we anticipate that we will have 20,000 domains under management (DUMs) after three years.... .BLUE will be an open TLD, generally available to all registrants (except in the Sunrise period)."[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1836 ApplicationDetails, gTLDresult.ICANN.org] Retrieved 12 Dec 2012 ==Objection== An official Legal Rights Objection was filed by Blue Cross and Blue Shield Assoc. against [[Afilias]].[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int] A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013 The objection was dismissed and [[Afilias]] prevailed, meaning they can continue with their application for the string uninhibited by the objection. The case was determined on August 16, 2013 and published by [[ICANN]] on September 25, 2013.[http://newgtlds.icann.org/en/program-status/odr/determination Objection Determinations, ICANN.org] Retrieved 07 Nov 2013 ==Contract Signed== On 07 November 2013, [[Afilias]] received a [[Registry Agreement]] signed by [[ICANN]] for .blue after passing all the required processes needed to become a [[Registry Operator]] for the string.[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 08 Nov 2013 ==Delegation and Availability== .blue was delegated to the [[Root Zone]] of the [[DNS]] on 05 February, 2014, completing the successful application for the string. ==References== {{reflist}} [[Category:TLD]] [[Category:Lifestyle New gTLDs|blue]] [[Category:TLDs with Registry Agreements|blue]]

Domain naming tips

3 basic tips when selecting the right domain name for your website.

Using a local top level domain

If it’s a local business and you want more customers, why not take a look at our domains which are given according to the location you require (.lt , .co.uk, .nyc, .berlin).

Avoid numbers

Avoid the usage of numbers because the people who hear about your website will be having a tough time figuring out if the website contains the number (2) or the number in words (two).

Avoid symbols

Hyphens and dashes will make things complicated and it doesn’t look professional.

.blue Registrar Details

.BLUE Domain Name
Introduced
2013
Contacts
Afilias plc
4th Floor, International House, 3 Harbourmaster Pl., IFSC
Dublin, D01 K8F1
IE
Tel
+ 35318541100
Fax
+ 35317918569
Email
support@afilias.info
http
//www.afilias.info/contact us
Registry Website
https://whois.nic.blue/
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