Have you seen the top search results of Google? Notice anything different? Well, usually the top 2 to 3 search results are the result of PPC advertising (pay-per-click) which has an “Ad” in front of the link. So, what is PPC? PPC, or pay-per-click is an online advertising model where the advertisers pay for each click of their website. So when a user clicks on the link, you will pay the advertising company. While there are a lot of ways of PPC advertisement, we will focus on the most common one: paid search advertisements. When people search something on Google (Google is a...