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Is it getting hard to manage all your social media? Read along to find out what social media management tools work in 2020.

12

Mar, 20

5 Best Social Media Management Tools For 2020

Marketing is not the same as it was 10 years ago. People don’t have time to read newspapers or read magazines and investing on advertisements on paper will have very low impact now-a-days. This where digital marketing comes to play and the place to do it is by using social media.

Now comes the question, how do you be on top of all your social media marketing which ranges from creating content, analytics and making reports every day. This is where the social media management tools come into play. They will streamline your work, save time and ensure that your content reaches the right audience.

With so many choices out there, we did the research and boiled it down to the 5 best social media management tools of 2020.

Sendible

Features

  •         The ‘priority inbox’ brings all the social media messages from multiple networks into a single stream
  •         Possibility to schedule content individually or in bulk
  •         Suggests the best type of content to publish after analyzing previous posts
  •         Equipped with a repository of pre-designed templates in creating in-depth social media reports
  •         Mobile friendly
  •         Ability to put your favorite posts on repeat
  •         Social listening feature which allows user to monitor different keywords
  •         Includes a CRM (Content Relationship Management)
  •         Contains a Separate dashboard for each client
  •         White-label option

Network

  •         Facebook
  •         Twitter
  •         LinkedIn
  •         Pinterest
  •         Instagram
  •         YouTube
  •         Google Analytics

Pricing

Calculated by services. An Example: posting and streaming to one Facebook page is equal to 2 services.

  •       Starts from $29/month. Various other plans are included
  •       14- day free trial
  •       15% discount if you purchase annually

eClincher

Features

  •         Possibility to manage multiple social media under one place
  •         The ‘unified social inbox’ keeps all your social media messages and notifications in one place
  •         Possibility to monitor social media activities in real-time which lets you interact with all social media platforms from one place
  •         Possibility to schedule content
  •         If a post includes a URL, it will automatically be shortened by Google shortener
  •         Has a built-in image editor
  •         Possibility to ‘recycle’ content under three ques: publish evergreen content, publish posts once and publish under a specific end date
  •         Integration of Google analytics and Social Analytics under one roof
  •         Possibility to analyze follower trends and brand mentions
  •         Ability to generate PDF files from the dashboard
  •         White-label option

Network

  •         Facebook
  •         Twitter
  •         LinkedIn
  •         Pinterest
  •         Instagram
  •         YouTube
  •         Blogger

Pricing

  •         Starts from $59 per month. Various other plans available
  •         Has a 14-day free trial period

AgoraPulse

Features

  •         The ‘Social Inbox’ is set up like an email inbox which contains all social media combined together
  •         Possibility to set-up automated moderation rules to capture spam and assign tasks to the right staff
  •         Possibility to schedule posts in advance
  •         Possibility to repost your content hourly/daily/weekly/monthly and share evergreen content on repeat
  •         Reporting option, where you can find all the analytics
  •         Possibility to view on dashboard or download to PowerPoint
  •         White-label option

Network

  •         Facebook
  •         Twitter
  •         LinkedIn
  •         Instagram
  •         YouTube

Pricing

  •         Starts from $99 per month. Various other plans available
  •         Can be customized upon your needs

HootSuite

Features

  •         Has bulk scheduling
  •         No ‘recycling’ content feature
  •         Possibility to schedule your content
  •         Possibility to create social contests
  •         Uses multiple streams rather than a common inbox to manage social media engagement
  •         Has the basic client management support features
  •         Possibility to customize report templates
  •         Possibility to export reports into excel, PowerPoint PDF and CSV

Network

  •         Facebook
  •         Twitter
  •         LinkedIn
  •         Instagram
  •         YouTube
  •         WordPress

Pricing

  •         Starts from $29 per month. Various other plans available
  •         Can be customized upon your needs

Sprout Social

Features

  •         For posts, there is an individual statistics feature
  •         Has all the social media inbox under one platform
  •         Social monitoring and keyword searching feature included
  •         Easy to work in teams with live updates of the teams work and sharing workload is easy as ever
  •         Possibility to schedule posts and messages to each social media platform
  •         Provides an in depth suite of analytics and reports
  •         “Viral Post” tool determines the perfect time and day to post for maximum engagement
  •         Provides analytics of team members
  •         Possibility to export reports into PDF and CSV

Network

  •         Facebook
  •         Twitter
  •         LinkedIn
  •         Instagram

Pricing

  •         Starts from $99 per month. Various other plans available
  •         Can be customized upon your needs
  •         30-day free trial

Each of the social media management tools are similar but also different from one another. Each of them has its own pros and cons, and what works for one user will definitely not work for another. Someone would want all the social media inbox be together while the other would want it in multiple streams. It’s very important to identify what works for you and depending on your situation and budget.

A tool is there to help you, not to make your life harder than it was before. 

Susith Nonis

I always had a passion for computers and how it works always fascinated me. I love to reasearch and share the knowledge with others in the simplest way possible.